Parade Interviews Fred Gretsch About Beatlemania
February 8, 2014
Fifty years ago, on Feb. 9, 1964, the Beatles made their U.S. television debut appearance on The Ed Sullivan Show. With George Harrison rocking a Gretsch Duo Jet that night, business skyrocketed for Gretsch guitars.
President and CEO Fred Gretsch recently spoke with Parade about how Beatlemania transformed his family-owned company.
“Overnight, thousands of garage bands were created that wanted to emulate the Beatles…[Demand] went up 25 percent,” said Gretsch. “You know, the baby boom generation was teenagers at that point in time. Rock and roll had begun mid-’50s [and] was gaining steam, [so] everybody was prepped and focused on the Beatles when they arrived…everybody was ready for them.”